Happy New Year to everyone! 2012 has arrived and we are looking forward to serving you the best deli fare in the coming year. We are serving Corned Beef and Cabbage today, along with black eyed peas to get your new year off to a "lucky" start. Shapiro's is open until 7 p.m. today. It is just a few short weeks to the most unique experience to ever visit our city - the Super Bowl! You will NOT have properly visited Indianapolis unless you stop by Shapiro's Deli for the best corned beef, pastrami, bakery goods, Jewish deli delights, and kosher-style goodness. Stay tuned for our event schedule. We are likely to have very extended hours so everyone has a chance to experience just why Shapiro's Deli has been family owned and operated for over 100 years!
Shapiro's Deli is proud to be one of the TOP TEN DELIS IN THE COUNTRY according to USA TODAY. This is the place to go if you are looking for well known Jewish style food. Start with our one-of-a-kind corned beef, cooked early every morning in a huge kettle until it is just right. Servers hand trim the meat and it is sliced for you as you order. Pair this with our warm Shapiro rye bread, hand sliced. Potato pancakes (latkes) make a perfect side dish. Some people like them with applesauce, some with sour cream, and some with nothing at all. You might also want to try our cabbage borscht or matzo ball soup. The mazto balls are made from scratch and are everything you would ever want in a matzo ball! How about a chopped liver sandwich? It is quite popular on rye bread with a slice of onion. Step over to the bakery counter and sample the Rugulach. This hand-made pastry is available in apricot, raspberry, chocolate and cinnamon. Most folks order a variety because they are all so delicious! If you are looking for the best place to nosh, look no further than Shapiro's Deli in Indianapolis and Carmel, Indiana.
Shapiro's Deli is now stocked with a few items for Passover. We have several kinds of matzo crackers, Honey Cake Mix, Coconut and Chocolate macaroons, Clover Honey, and Gifelte fish. Our Pastry Chef will be making sponge cakes and honey cakes soon. Passover begins April 18th. Stop by for a great meal at Indy's premier Jewish deli and check out our Passover selections. Shapiro's Deli is highlighted in The Indiana Jewish Post & Opinion, October 13, 2010 edition. The following is the article in its' entirety:
Shapiro's Deli Catering Division has initiated a new concept at the Park Regency Senior Living Facility in Indianapolis. Jay Slavin, Catering Manager at Shapiro's Deli, reached out to the facility administrators, who were excited to add Shapiro's Night to their monthly social calendar.
On the first Tuesday of every month, residents choose some of their favorite items from the Shapiro's Deli menu. They can invite family members or friends to join them for a great meal from the well-known deli. Shapiro's brings in their popular sandwiches, hot comforting entrees, and mouth-watering desserts for a dinner that brings back fond memories. Many residents have spent their lives in Indianapolis, where Shapiro's is a kosher-style dining landmark.
This concept is really catching on and growing in popularity. Every month the participation is growing and Shapiro's plans to add other independent living facilities to the calendar as well. Shapiro's Catering Division is focused on bringing their unique dining experience to the community. Visit their website at www.shapiros.com.
Shapiro's Deli Catering Division has initiated a new concept at the Park Regency Senior Living Facility in Indianapolis. Jay Slavin, Catering Manager at Shapiro's Deli, reached out to the facility administrators, who were excited to add Shapiro's Night to their monthly social calendar.
On the first Tuesday of every month, residents choose some of their favorite items from the Shapiro's Deli menu. They can invite family members or friends to join them for a great meal from the well-known deli. Shapiro's brings in their popular sandwiches, hot comforting entrees, and mouth-watering desserts for a dinner that brings back fond memories. Many residents have spent their lives in Indianapolis, where Shapiro's is a kosher-style dining landmark.
This concept is really catching on and growing in popularity. Every month the participation is growing and Shapiro's plans to add other independent living facilities to the calendar as well. Shapiro's Catering Division is focused on bringing their unique dining experience to the community. Visit their website at www.shapiros.com.
CHOCOLATE RUGULACH! That's what is new! We also have cinnamon, apricot and raspberry. Rugulach is a Jewish pastry traditionally made in the form of a crescent by filling a triangle of dough around a filling. If you would like to order a large quantity please call ahead and we will have it ready for you when you arrive. It is delicious!
As excerpted from TRACES Magazine, Fall 2009, The Shapiro's Story, by Douglas Wissing....."The Shapiro's were soon in Indianapolis. With the five hundred dollars they'd brought from Odessa, the Shapiros opened a small store. But the little business could not provide a living for the family, so while Rebecca ran the grocery, Louis took work at the downtown Star Store, where a falling box injured his throat. The worst was yet to come. During his medical treatment, the doctors discovered Louis was suffering with tuberculosis, which required months-long treatment at the National Jewish Hospital for Consumptives in Denver."
"My mother had to support six kids," Sylvia recounted. "She had a wagon, and she went door to door selling pound bags of ground coffee." Rebecca bought freshly ground coffee from a south side wholesale roaster, hauling her goods to her customers with a pushcart. "She had such a big clientele, when my father came back to Indianapolis, he immediately bought a horse and wagon," noted Sylvia. An early picture shows the properly dressed Louis with his oldest daughter, Fanny, beside him in the wagon with a handsome gray in the traces. The elegant lettering on the wagon read, "Teas and Coffees. L. Shpiro. 1032 S Illinois St. 9965 both phones."
In 1912 the Indianapolis City Directory recorded a big move: It listed "Shapiro, Louis, grocer 808 S Meridian," a location that has remained Shapiro's to this day."
We are very proud to be a part of this history at Shapiro's. Take a look at our photos in the dining room the next time you find yourself dining in downtown Indianapolis. They are the real deal!
USA Today did an article on the 10 great places to nosh on authentic Jewish deli food and Shapiro's made the list. Check out the article by clicking on the link below.
http://www.usatoday.com/travel/destinati
http://www.usatoday.com/travel/destinati
We currently have Mandel Brot, which means "almond bread" and is actually a twice-baked cookie loved by Askenazi (Eastern European) Jews. Similar to Italian biscotti, this is a delicious treat, but it is made with flour so it is not suitable during Passover.
We are also offering Hamentashen, which is traditionally eaten during the Jewish holiday of Purim. Hamentashen is a three sided pastry, which we have filled with either apricot filling or poppyseed filling. These are absolutely delicious.
Passover items have arrived! The shelves are stocked with your Passover needs, both at the Indianapolis deli and the Carmel, Indiana deli. Stop by and shop in our carryout department while we have everything you need. Everything is on the shelves, so when it's gone, it's gone!
Stop by and see us downtown from 6:30 a.m. to 8:00 p.m. daily, or in Carmel until 9:00 p.m. Monday through Saturday, 8:00 p.m. on Sunday.
We are also offering Hamentashen, which is traditionally eaten during the Jewish holiday of Purim. Hamentashen is a three sided pastry, which we have filled with either apricot filling or poppyseed filling. These are absolutely delicious.
Passover items have arrived! The shelves are stocked with your Passover needs, both at the Indianapolis deli and the Carmel, Indiana deli. Stop by and shop in our carryout department while we have everything you need. Everything is on the shelves, so when it's gone, it's gone!
Stop by and see us downtown from 6:30 a.m. to 8:00 p.m. daily, or in Carmel until 9:00 p.m. Monday through Saturday, 8:00 p.m. on Sunday.
Last week, I sat in Temple Beth El for the funeral services of Melvin Simon. The various speakers spoke of Mel’s desire to create a real estate empire and his desire to give back to the community. Melvin would bring his executive staff to the downtown deli when they first got started in Indy. Melvin would also order a sandwich and a half of corned beef on rye bread. In particular he instructed the slicer that he wanted it “wet” which was code word for leave the fat on it. Melvin knew from his early days in the Bronx that the true flavor was in the fat. He also would bring his fat cat New York bankers to the deli to challenge them with our food. Melvin knew that for him to convince New Yorkers to loan money in Indy that he had to one up them. So, he brought them to the deli. He would have his brother, Herb, call Great Uncle Max to make sure that his favorite table near the mirrors was reserved for his group. This was the beginning. Melvin knew that he had to break bread with his business contacts to get the deal finished in a place that was strange to New Yorkers.
Our store was half the size because Paso Drug store and Juniors Barber shop occupied the buildings to the North, but Melvin was as loyal as they came. When he took his family on vacations, he would always stop and get food for the plane or the condo. Melvin knew what he wanted and how he wanted it. Even in his last few months, Melvin would sneak away to the Carmel deli and come eat some Jewish soul food. He would have his sandwich with his many small dogs in the back seat of his car as his chauffer would whisk him to his appointment. I am positive that his driver was told to take him to a doctor’s appointment, but Melvin knew what he wanted. And, NOBODY was going to argue with Melvin.
Melvin was a mentor to his family and his friends. He was passionate with his ideas for success. But, Melvin and Great Uncle Max taught me about loyalty. Businesses can talk about customer service and customer satisfaction, but customer loyalty is the real success to business. Thank you Melvin for your teachings and may these good deeds serve as a blueprint for future generations of mentoring.
If you are celebrating the Jewish High Holidays of Rosh Hashanah and Yom Kippur, Shapiro's Deli is ready with kosher style favorites for your family gatherings. Call us to place your order as soon as possible. The Carmel Indiana Deli and the Indianapolis Deli are both prepared to help you with your needs.
Yes, we serve the best deli meats in Indianapolis but we also have a lot of other items to offer. How about a Jewish comfort meal like corned beef and cabbage, brisket, or stuffed cabbage?
We also have meatloaf, baked chicken, and stuffed peppers. Don't forget our freshly prepared sides: macaroni and cheese, potato salad, cole slaw, baked beans, potato pancake, and lots more.
The weather is starting to cool down so maybe you'd like to try one of our soups: matzo ball, chicken noodle, cabbage borscht, chili, or one of our soups of the day.
No matter what you're in the mood for, Shapiro's has it all. Come in and enjoy one of our delicious and hearty meals.
We also have meatloaf, baked chicken, and stuffed peppers. Don't forget our freshly prepared sides: macaroni and cheese, potato salad, cole slaw, baked beans, potato pancake, and lots more.
The weather is starting to cool down so maybe you'd like to try one of our soups: matzo ball, chicken noodle, cabbage borscht, chili, or one of our soups of the day.
No matter what you're in the mood for, Shapiro's has it all. Come in and enjoy one of our delicious and hearty meals.
In the month of August we are offering our special Rare Roast Beef sandwich for just $5! This is one per customer, dine in only, Monday to Friday, at our Carmel location. Save money on your sandwich so you can splurge on one of our side dishes or desserts. Take a minute to shop in our Carryout Department. We have lots of Stonewall Kitchen products, jams, spreads and sauces, along with a wide variety of tea flavors to take home and brew. If you are headed back to the office be sure to ask us about our catering services in Carmel. We have great Party Trays to fit every office meeting or home gathering. We are also the place to find Jewish style food in Carmel, Indiana. Matzo crackers, chopped liver, herring, potato latke's, and cabbage borscht to name a few. Hope to see you soon!
There is plenty to do in Carmel, Indiana if you just know where to look. There is the Carmel Farmers Market on Saturday mornings, the Summer Family Concert Series at the Gazebo, Central Park with its Outdoor Aqua Park, and Jazz on the Monon just to name a few. Many folks are taking a "staycation" instead of that expensive vacation this year. While you are exploring the nearly 18 square miles of Carmel, Indiana, you might want to try our Carmel Indiana Deli. Kosher-Style Jewish cuisine is offered 7 days a week. To find out more about activities in Carmel visit www.ci.carmel.in.us. Get to know this up and coming city in Hamilton County.
Customers are raving about the new grill menu at our Carmel Indiana Deli. One customer said his hamburger was "the best I've ever had". Other customers have said "You can't beat the price for such a big sandwich". It is Jewish style grilling with lots of garlic, onions, lemon, and seasonings. So come see us at our Carmel store patio. M-F 11:30 - 2 Sat-Sun 11:30-7 Nice days through the summer only.
There are probably not too many restaurants in downtown Indianapolis that even use the word "brisket" on their menu. You can learn a lot about Kosher Style Food and the history of Jewish Food at this Indianapolis deli. "Brisket" is a cut of meat from the breast or lower chest. While all meat animals have a brisket, the term is most often used to describe beef or veal. The brisket is made up of two separate muscles which are sometimes separated for retail cutting: the lean "first cut" and the fattier "second cut".
When you order brisket at Shapiro's you could be ordering corned beef brisket or roast beef brisket. So don't be surprised if you order brisket and we ask you which kind....corned beef or roast beef? Remember, it is just the cut.
When you order brisket at Shapiro's you could be ordering corned beef brisket or roast beef brisket. So don't be surprised if you order brisket and we ask you which kind....corned beef or roast beef? Remember, it is just the cut.
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