COLTS SEASON IS UPON US

Sunday, August 8, 2010 by Tracy Fiddler

The first pre-season home Colts game is Sunday, August 15th at 1:00 p.m. vs the San Francisco 49er's.  Come to Shapiro's Deli before the game for the best parking deal around.  Just pay $20 to park and we will give you a $10 coupon off your meal, which is good for up to 3 days!  We have even more parking this year on the north west corner of Meridian and McCarty Streets. 

Dress in your best Colts jersey and come try a world famous Reuben sandwich, Pastrami on Rye, or any of our other kosher style favorites.  Peppered beef is getting a lot of attention lately.  Have you ever tried our Chicken Salad?  Shapiro's is a great place to get your belly full before you head over to the Stadium.  Let's hope it's not 99 degrees outside with a heat index of "I think I'm going to die." 

If you absolutely need to do some tailgaiting, try it with one of our boxed lunches.  $12.95 for a sandwich, chips, apple, pickle spear, gourmet cookie and a drink.  That is a great deal! 

GO COLTS!  Hope we have another great football season!
 

CARMEL LUNCH SPECIAL

Tuesday, August 3, 2010 by Tracy Fiddler
Our Carmel lunch special for August is a Roasted or Smoked Turkey sandwich for only $5.  This offer is valid Monday through Friday, dine in only, excludes holidays, not valid with any other offer.  You can get a refreshing turkey sandwich on Shapiro's rye, white, wheat, sourdough, egg bun, Kaiser roll, or onion bun.  Croissants and bagels are also an option at an additional cost (but well worth it).  

Don't forget we are right off the Monon Trail at our Carmel location.  Stop by for lunch or dinner while you are out enjoying the summer activities.  We have plenty of cold drinks!


BRICKYARD 400

Friday, July 23, 2010 by Tracy Fiddler
Calling all race fans!  Shapiro's Deli has a great boxed lunch available for your day at the track.  You can get a full sized deli sandwich, bag of chips, gourmet cookie, an apple, pickle spear and a drink for $12.95.

Call ahead for large quantities or stop by and can make smaller orders as you wait.  Available at our downtown or Carmel location anytime.  You can order any of our deli sandwiches or a Reuben for an additional $2.  

 

THE BEST THING I EVER ATE

Friday, July 23, 2010 by Tracy Fiddler
The Food Network has a show called The Best Thing I Ever Ate!  This show offers you food choices made by some of the food celebrities and chefs during their free time.  SHAPIRO'S DELI WILL BE FEATURED IN THEIR NEXT SEASON!!  Marc Summers, an Indianapolis native, is currently the host of Unwrapped, a popular Food Network show.  His choice for The Best Thing I Ever Ate! was the Peppered Beef Sandwich at Shapiro's Deli!

Marc Summers was here last Monday filming this episode for the Food Network.  We don't know the exact air date yet, but Season 3 ends in September and Shapiro's will be featured in Season 4.  We will let you know as soon as we get the exact date.  Marc was kind enough to let us take some pictures - he is incredibly nice.  Here he is with Brandy, our Purchasing Manager.  


DINING IN DOWNTOWN INDIANAPOLIS?

Tuesday, June 22, 2010 by Tracy Fiddler
 This photo below is a page from the March 2010 Indianapolis Monthly magazine, which I just noticed this afternoon.  Lo and behold, there is our serving line from the downtown Shapiro's Deli location for all to see!  Out in the dining room are photos of the original founders, Louis and Rebecca Shapiro (top center), Max Shapiro (left) who was one of their sons, and Morton Shapiro (bottom center), who is the (deceased) father of current owner, Brian Shapiro.  

Several people have asked lately if we do breakfast.  OF COURSE WE DO!  We are open at 6:30 a.m. every day and have an express breakfast available at the Carmel deli during the week, with a full service breakfast menu on the weekends.  We have a full breakfast menu available at the Indianapolis deli every day.  You can order just about any type of eggs, beef bacon and sausage, biscuits and gravy, french toast, bagels and cream cheese, lox plates, and corned beef hash.  Join us for your next early morning breakfast meeting or family event.  Breakfast is available until 11 a.m.

OPEN FOURTH OF JULY

Saturday, June 19, 2010 by Tracy Fiddler
Shapiro's Deli will be open regular hours on Fourth of July.

Festivities in downtown Indianapolis include the Indianapolis Indians playing July 1-5, free admission to many venues including the Eiteljorg Museum, and the Freedom Blast fireworks display set off from the Regions Bank Tower at 9:45 p.m.  We will be open all day to offer you great food while you enjoy your day.  We also have great air conditioning, great parking, great desserts, cookies for the kids, and plenty of room for everybody!  We hope to see you at the downtown deli.

Festivities in Carmel, Indiana include the many activities offered by the Carmelfest festival.  They have changed things a bit this year.  The parade and fireworks display will be on July 5th.  The parade marches directly past our Carmel, Indiana deli.  Please stop by and have lunch with us after the parade.  Don't forget we now have the grill open out on the patio for the remainder of the summer.  Visit the Carmelfest website at www.carmelfest.net to get more details.  

My favorite fourth of July was a few years ago when Jennifer Aniston and John Mayer stopped by the downtown deli unannounced.  (My children would say John Mayer and Jennifer Aniston..names in reverse order.)  I was star struck to say the least.  They were very nice and even let me get my picture taken with them.  

Please put us in your plans for the day.  It should be a fun time in Indianapolis and Carmel. 

Outdoor Grill at Shapiro's Carmel

Tuesday, June 15, 2010 by Brandy Ison

It's back!!!!  The outdoor patio section at Shapiro's Carmel is opening up this weekend.  If you didn't try out the grill menu last year, you have to come try it this summer.  It will be open Monday to Friday from 11am to 3pm and Saturday and Sunday from 11am to 6pm (weather permitting).  The special grill menu includes Hamburgers, Hot Dogs, Chicken Sandwiches, and Steak Sandwiches (cooked to order).  The best part... every item is under $8 and includes a bag of chips.  Potato salad and cole slaw (4oz.) can be added for an additional $1.75.  Make Shapiro's grill your favorite Carmel lunch spot.

TO MARKET, TO MARKET TO BUY A ???

Sunday, June 6, 2010 by Tracy Fiddler
Finish that sentence with your choice of products sold at the STADIUM VILLAGE FARMERS MARKET!  The first Tuesday market was a great success.  This week there will be even more vendors and the produce section will continue to grow as producers are able to harvest.  I personally sampled lavender and lemonade artisan marshmallows, the fruitiest wine I've ever had (and it was amazing), whipped cinnamon honey, and some spectacular milk chocolate.  Here are a few photos of the opening night.  The market will be open on Tuesdays from 4:00 to 7:30 p.m. right across the street from Shapiro's Deli on South Meridian Street in Indianapolis.  Of course, we'd like you to stop by the Deli and see why we've been the granddaddy of deli's in Indianapolis for over 100 years.  

That is our pastry chef, John Poulsen, in the second photo (Smith Winery).  In the third photo is Ed and Teresa Stites (Artisano's).  Teresa is the market master for Stadium Village Farmer's Market.  See her if you have questions about being a vendor.  


THANKS FOR THE E-MAIL

Friday, May 28, 2010 by Tracy Fiddler
We just received an e-mail from a recent customer from Germany.  "I´ve been to Indianapolis for 2 weeks and came back home to Germany yesterday... During that time I went to your locations downtown Indy and Carmel...I tested your cheesecake in different variations and I gotta say that this is the best cheesecake in the world!!! Keep on your excellent work on that! When I come over again - I´ll be going to SHAPIRO´S !!! Thank you! ;-) "

Wow!  Thanks for writing to us.  For the folks who don't know, we have Ann's Strawberry cheesecake, peanut butter, chocolate, plain, chocolate chip, oreo, blueberry, cherry, and a combination of plain/chocolate.  We also have a carrot cake/cheesecake combo and a devils food/cheesecake combo.  We use only the finest ingredients and bake them fresh every day.  They are available by the slice, half cakes or whole cakes.  The favorite at my house is the devils food/cheesecake combo.  

STOP AT SHAPIRO'S FOR YOUR RACE DAY BOXED LUNCH

Thursday, May 27, 2010 by Tracy Fiddler
If you are searching Indianapolis for boxed lunches, look no further.  Shapiro's Deli has a great boxed lunch deal, which includes one of our famous deli sandwiches, pickle spear, bag of chips, apple, gourmet cookie and a drink for $12.95.  You may also get a half sandwich boxed lunch for $9.95.  We expect to see a lot of racing fans this week in our Indianapolis Deli and our Carmel Deli, looking for the best corned beef and pastrami around town.  We plan to deliver!  

If you are planning to spend some relaxing time at home over the weekend, we would be happy to do the work for you when it comes to meal time.  Our meat and cheese party tray is a great way to feed a crowd.  It comes with 4 meats, 2 cheeses, rye bread, buns, potato salad, cole slaw or baked beans, celery, carrots, pickles, pepperoncinis, olives, and cherry tomates, along with all the necessary paper goods.  Add one of our fresh baked cakes or pies to top off the meal.  Ann's Strawberry Cheesecake has always been a crowd favorite.  Have a safe & happy Memorial Day!



COMING SOON! STADIUM VILLAGE FARMERS MARKET

Tuesday, May 25, 2010 by Tracy Fiddler
Starting June 1st, every Tuesday through the summer from 4:00 p.m to 7:30 p.m. the Stadium Village Farmers Market will be hosted in the parking lot of Shapiro's Deli downtown.  This market will be bringing local, fresh, good food to the workers and residents of downtown Indianapolis.  For more information go to www.stadiumvillagefarmersmarket.com or find them on Facebook at Stadium Village Farmers Market.  There you can find the list of vendors, which all happen to be grower/producers.  There are no re-sellers.  You will be able to shop for lamb, beef, chicken, wine, dairy, honey, syrup, baked good, flowers, and chocolates to name a few!  I know I will have a new place to get my shopping done - how about you?  If you are interested in become a vendor at this location please go to the Stadium Village web site.
 

WELCOME PASTRAMI FANS

Tuesday, May 25, 2010 by Tracy Fiddler
Indianapolis is famous for racing.  It's also home to the famous Shapiro's Deli, where for the last 100 years, we've been satisfying the appetites of hungry race fans with huge servings of all our delicious family recipes.  So, while your guests are in town, treat them to the greatest spectacle in delis...Shapiro's.  Who knows, it just may become a tradition. 

SOLD OUT WITHIN 5 MINUTES

Thursday, May 20, 2010 by Tracy Fiddler
Oh my goodness!  Thanks to everyone who purchased the Shapiro's Deli gift certificates from the FOX 59 BE OUR GUEST program this morning.  Hundreds of gift certificates were sold out within 5 mintues!!  As Brian Shapiro said, the "elves" were up all night making the food that was brought to the Fox 59 studio early this morning.  The link is not up yet, but if you check out the Fox 59 BE OUR GUEST link you will soon be able to view the video from our segment.  Shapiro's Deli - we are proud to be the place to nosh in Indianapolis. 

BRIAN SHAPIRO ON FOX 59 THIS THURSDAY

Tuesday, May 18, 2010 by Tracy Fiddler
Shapiro's Deli is proud to be the featured restaurant on Fox 59's BE OUR GUEST:  ULTIMATE DINING EXPERIENCE.  Thursday morning between 7:30 and 8:00 a.m. Brian Shapiro will appear on the morning newscast of Fox 59 to kick off their special offer.  A limited supply of $50 gift certificates will be offered for only $25!!!  These are first come first serve and when they are gone, they are gone.  These gift certificates will be redeemable at our Indianapolis Deli or Carmel Deli for 6 months.  

Tune in to the Fox 59 morning news on Thursday and see owner, Brian Shapiro, speaking about his fine restaurants.  

MEETING ROOMS

Sunday, May 16, 2010 by Tracy Fiddler
If you are in need of a meeting room in Indianapolis look no further!  Shapiro's Deli in Indianapolis and Carmel, Indiana both have a meeting room available for your use.  Please call to make a reservation in advance.  If you are having a morning meeting, let us set you up with a beautiful pastry tray along with coffee and juice.  For lunch or dinner the sky is the limit.  You can choose anything from our full serving line and then proceed to the meeting room.  We have quite a few regular groups who call Shapiro's home for their regular committee meetings and get togethers.  

If you have to stay in the office, we are ready to take care of your business catering needs.  We offer a wide variety of catering options, including delivery and set up.  Pastry trays, dessert trays, fruit trays, bagels and cream cheese, or lox and bagels are a few of the choices.  And that's just for breakfast!   We have a variety of fresh salads, boxed lunches, party trays, and a multitude of hot meals for your afternoon or dinner meetings.  

If you have to work during meal time - you might as well have the best!  Call us!

HONOR THY MOTHER....WITH CHEESECAKE?

Friday, May 7, 2010 by Tracy Fiddler
Why not?  My mother's personal favorite is the Devils Food/Cheesecake combo.  We also have Ann's Strawberry Cheesecake, carrot cake/cheesecake combo, chocolate cheesecake, peanut butter, blueberry, cherry, and good old plain cheesecake.  Made with real cream cheese and the finest fresh ingredients in our own Shapiro's Bakery.  

Shapiro's will be open for breakfast, lunch and dinner this Mother's Day weekend from 6:30 a.m. to 8:00 p.m.  We will be serving roasted turkey and stuffing, along with our usual Sunday favorite - Swiss Steak.  Bring Mom out for a great meal and top it off with the best cheesecake in Indianapolis or Carmel!  

Happy Mother's Day!


WELCOME TO MAY

Saturday, May 1, 2010 by Tracy Fiddler
Our sandwich of the month at the Carmel, Indiana deli is CHICKEN SALAD for just $5.  This is valid Monday to Friday, dine in only, not valid with any other offers or on holidays.  Put it on your choice of fresh baked bread - rye, white, wheat, egg bun, croissant, sourdough, onion bun or kaiser roll.  The croissant is an additional $1.25 but it is well worth it.  Our made-from-scratch chicken salad features grapes and walnuts, giving it a delicious flavor.  

May will be a busy month with graduations, the Indy 500 and all related racing events, Mother's Day and the Mini Marathon.  If you are searching for catering services in Indianapolis or catering services in Carmel, Indiana - look no further!  We have fabulous party trays, boxed lunches and many other kosher style food favorites for your event.  Call and ask to speak to our Catering Manager.   

KOSHER STYLE HISTORY

Wednesday, April 28, 2010 by Tracy Fiddler
As excerpted from TRACES Magazine, Fall 2009, The Shapiro's Story, by Douglas Wissing.....
"The Shapiro's were soon in Indianapolis.  With the five hundred dollars they'd brought from Odessa, the Shapiros opened a small store.  But the little business could not provide a living for the family, so while Rebecca ran the grocery, Louis took work at the downtown Star Store, where a falling box injured his throat.  The worst was yet to come.  During his medical treatment, the doctors discovered Louis was suffering with tuberculosis, which required months-long treatment at the National Jewish Hospital for Consumptives in Denver."
"My mother had to support six kids," Sylvia recounted.  "She had a wagon, and she went door to door selling pound bags of ground coffee." Rebecca bought freshly ground coffee from a south side wholesale roaster, hauling her goods to her customers with a pushcart.  "She had such a big clientele, when my father came back to Indianapolis, he immediately bought a horse and wagon," noted Sylvia.  An early picture shows the properly dressed Louis with his oldest daughter, Fanny, beside him in the wagon with a handsome gray in the traces.  The elegant lettering on the wagon read, "Teas and Coffees.  L. Shpiro.  1032 S Illinois St. 9965 both phones."
In 1912 the Indianapolis City Directory recorded a big move:  It listed "Shapiro, Louis, grocer 808 S Meridian," a location that has remained Shapiro's to this day
."

We are very proud to be a part of this history at Shapiro's.  Take a look at our photos in the dining room the next time you find yourself dining in downtown Indianapolis.  They are the real deal!





RED VELVET CUPCAKES

Wednesday, April 21, 2010 by Tracy Fiddler


We have Red Velvet Cupcakes with Cream Cheese Frosting! The chocolate cupcakes are delicious too!  Unfortunately, I can give you first hand knowledge that the bakery treats created at Shapiro's Delicatessen are some of the finest in the city.  I have the gym membership to prove it.  Stop by our carryout counter and see what else we have in the pastry cases!  

Keep us in mind when you are planning your graduation parties and other get togethers as we head into some very nice weather.  You relax and let us take care of the goodies.  Whether you are looking for kosher style food or the finest in bakery products, Shapiro's Delicatessen is the place to call.  Stop by the downtown Indianapolis deli or the Carmel, Indiana deli when you are out and about the city.  

Farmer's Market

Friday, April 16, 2010 by Brandy Ison
Starting June 1st, Shapiro's Downtown will have a Farmer's Market across the street from the restaurant.  It will be open every Tuesday from 4pm to 8pm.  We will have local Indiana vendors that grow or manufacture the products.  We will focus on heirloom and sustainable growers that will bring the true Indiana flavor of local produce and local ranchers.  The market will be open until October.  
More information will be available as we move closer to the market opening.