CARMEL LUNCH SPOT

Sunday, February 28, 2010 by Tracy Fiddler

If you are looking for a lunch spot in Carmel, look no further.  Shapiro's Deli is the place and in the month of March we will be offering our ROASTED OR SMOKED TURKEY SANDWICH FOR ONLY $5.  This offer is good Monday through Friday, dine-in only, not valid with any other offers or on holidays.

March is one of our busy months at Shapiro's.  Don't forget us on St. Patrick's Day.  You know we will have the best corned beef and cabbage in town.  But, more on that later. 

See you at the Carmel deli for a great turkey sandwich!
 

WEEKEND BREAKFAST SPECIALS CONTINUE

Tuesday, February 16, 2010 by Tracy Fiddler
Back by popular demand, we will continue our breakfast specials through the end of March 2010.  This offer is 1/2 price on CORNED BEEF & EGG OMELET, SALAMI & EGGS, AND LOX & EGGS.  ALL OF THESE COME WITH ONE OF OUR REAL SHAPIRO BAGELS!  This is for dine in customers only on Saturdays and Sundays at our downtown Indianapolis deli and our Carmel, Indiana deli.  Not valid with any other offers. 

Both locations open at 6:30 a.m. on Saturday and Sunday for breakfast.  Get a head start on your weekends with this breakfast special!  Breakfast is served until 11:00 a.m. 

After you finish breakfast, stop by the carryout counter to pick up some deli meat, bread, or bakery goods to enjoy at home. 

SERVING PERCH THROUGH LENT

Tuesday, February 16, 2010 by Tracy Fiddler

Today is Fat Tuesday and time to celebrate and indulge before the season of Lent begins on Ash Wednesday, which is tomorrow February 17th.  Celebrate Fat Tuesday with a Reuben, potato pancake, and slice of fantastic cheesecake from Shapiro's Deli! 

We will be serving perch every day for lunch during the season of Lent, from February 17th through April 3rd.  Don't worry, we will still have our corned beef, pastrami and other deli favorites for those who are so inclined.  A perch sandwich is $6.15 and our perch dinner is $8.85.  The dinner comes with your choice of bread and 2 hot vegetables.  This is a great meal! 


 

SUPER BOWL WEEKEND BREAKFAST SPECIAL

Thursday, February 4, 2010 by Tracy Fiddler
Shapiro's Deli is closing at 5:00 p.m. on Sunday, February 7th so we can all enjoy the Super Bowl, but we will definitely be open the rest of the weekend!  We are offering a 1/2 price special on CORNED BEEF & EGG OMELET, SALAMI & EGGS, AND LOX & EGGS.  ALL OF THESE COME WITH ONE OF OUR REAL SHAPIRO BAGELS!  This is for dine in customers this weekend only! 

Both Shapiro's locations, in downtown Indianapolis and Carmel, Indiana, will open at 6:30 a.m. on Saturday and Sunday for breakfast.  Get a head start on your weekend with this breakfast special!  Breakfast is served until 11:00 a.m. 

After you finish breakfast, stop by the carryout counter to pick up some deli meat, bread, or bakery goods to enjoy during the game. 

GO COLTS!  GO COLTS!  GO COLTS! 

PLAYOFF PARTY!!

Friday, January 15, 2010 by Tracy Fiddler

We are HUGE Colts fans here at Shapiro's Deli!  Our Dowtown Indianapolis Deli offers game day parking for $20 - and you get a coupon for $10 off your meal.   This is a great deal!  Parking is first come first serve, so get downtown early.  Have a fantastic meal at Shapiro's and then head to the stadium for some pre-game fun! 

For those of you (like me, boo hoo) who do not have tickets to the game, call us right now to order a party tray.  At least you can enjoy the game at home and enjoy one of our great big corned beef sandwiches with a side of potato salad.  Call downtown or the Carmel Indiana deli for your party tray orders.  But do it now!  Game day is Saturday. 

GO COLTS!  GO COLTS!  GO COLTS!  GO COLTS!  GO COLTS!

Plan ahead for 2010!

Sunday, December 20, 2009 by Tracy Fiddler
Just a short time until we get ready to celebrate the end of 2009 and the beginning of 2010.  Keep Shapiro's in mind for your party needs.  Let us do the work and you can enjoy the celebration!  Thanks to everyone who remained loyal to Shapiro's Deli through this difficult economic year.  We appreciate the opportunity to serve you.

Just give us a call to place your order for the new year.  We will be open on New Years Day from 8 a.m. to 7 p.m. at the downtown Indianapolis deli and the Carmel, Indiana deli.  Corned beef & cabbage anyone? 

We wish everyone a prosperous and joyous New Year!

DECEMBER IS A GREAT MONTH AT SHAPIRO'S DELI

Tuesday, December 1, 2009 by Tracy Fiddler
Our December special in our Carmel, Indiana location is a ROAST BEEF SANDWICH FOR $6!!  This is a great deal.  We are also bringing back our Sunday dinner special, which is Buy One Get One Half Off of the following dinners:  Corned Beef and Cabbage Dinner, Stuffed Cabbage Dinner, and Roast Beef Brisket Dinner.  These specials are valid at our Carmel location only.  Sandwich specials are valid Monday through Friday, dine-in customers only, limit one per customer, not valid with any other offers. 

We are also now offering SHAPIRO'S GIFT CARDS!  These cards are just in time for the holidays.  Purchase and use these cards at the Downtown or Carmel locations.  They do not expire and are re-loadable swipe cards. 

Get your orders for the holidays called in early!  We expect to be very busy this month and would appreciate your orders called in early so we can have plenty for everyone.  Add some of Shapiro's traditional kosher style food to your holiday menu and give yourself time to enjoy family and friends.  Can you believe it's December already??

KOSHER STYLE FOOD

Friday, November 27, 2009 by Tracy Fiddler
Just a reminder that Shapiro's Deli is your place to go in Indianapolis and Carmel, Indiana when you are craving some good old fashioned kosher style food.  Corned beef and cabbage, roast beef brisket, potato latkes, german potato salad, cabbage borscht, creamed herring, chopped liver, fresh bagels, Challah bread, and rugulach just to name a few.  Whether you are having lunch in Carmel or dining in downtown Indianapolis, we are here 7 days a week to serve you.  Keep us in mind for your office events this holiday season too.  We have a great selection of party trays for your get togethers.  We make things the old fashioned way - by hand!  Hope to see you soon.

October Specials

Sunday, September 27, 2009 by Tracy Fiddler
We will be offering $6 Corned Beef sandwiches at our Carmel location in the month of October.  If you haven't been to our Carmel location, now is the time to visit!  We are located on Rangeline Road, just north of Carmel Drive on the west side of the street.  You can't miss us.  We are just in front of the Carmel Fire and Police Departments.  This offer is for dine-in customers, Monday to Friday, limit one per customer, not valid with any other offers. 

At the downtown deli we will have a home Colts game on Sunday, October 4th.  We will offer parking for $20 which includes a $10 off meal coupon good for 3 days.  The two hours before kickoff are the busiest so get here early if you can! 

MENTORING

Thursday, September 24, 2009 by Brian Shapiro

Last week, I sat in Temple Beth El for the funeral services of Melvin Simon.  The various speakers spoke of Mel’s desire to create a real estate empire and his desire to give back to the community.  Melvin would bring his executive staff to the downtown deli when they first got started in Indy.  Melvin would also order a sandwich and a half of corned beef on rye bread.  In particular he instructed the slicer that he wanted it “wet” which was code word for leave the fat on it.  Melvin knew from his early days in the Bronx that the true flavor was in the fat.  He also would bring his fat cat New York bankers to the deli to challenge them with our food.  Melvin knew that for him to convince New Yorkers to loan money in Indy that he had to one up them.  So, he brought them to the deli.  He would have his brother, Herb, call Great Uncle Max to make sure that his favorite table near the mirrors was reserved for his group.  This was the beginning.  Melvin knew that he had to break bread with his business contacts to get the deal finished in a place that was strange to New Yorkers.

 

Our store was half the size because Paso Drug store and Juniors Barber shop occupied the buildings to the North, but Melvin was as loyal as they came.  When he took his family on vacations, he would always stop and get food for the plane or the condo.  Melvin knew what he wanted and how he wanted it.  Even in his last few months, Melvin would sneak away to the Carmel deli and come eat some Jewish soul food.  He would have his sandwich with his many small dogs in the back seat of his car as his chauffer would whisk him to his appointment.  I am positive that his driver was told to take him to a doctor’s appointment, but Melvin knew what he wanted.  And, NOBODY was going to argue with Melvin.

 

Melvin was a mentor to his family and his friends.  He was passionate with his ideas for success.  But, Melvin and Great Uncle Max taught me about loyalty.  Businesses can talk about customer service and customer satisfaction, but customer loyalty is the real success to business.  Thank you Melvin for your teachings and may these good deeds serve as a blueprint for future generations of mentoring.

 

More than deli sandwiches

Monday, September 7, 2009 by Brandy Ison
Yes, we serve the best deli meats in Indianapolis but we also have a lot of other items to offer.  How about a Jewish comfort meal like corned beef and cabbage, brisket, or stuffed cabbage? 


We also have meatloaf, baked chicken, and stuffed peppers.  Don't forget our freshly prepared sides: macaroni and cheese, potato salad, cole slaw, baked beans, potato pancake, and lots more.


The weather is starting to cool down so maybe you'd like to try one of our soups: matzo ball, chicken noodle, cabbage borscht, chili, or one of our soups of the day.


No matter what you're in the mood for, Shapiro's has it all.  Come in and enjoy one of our delicious and hearty meals.

INDIANAPOLIS LUNCH SPOTS

Friday, September 4, 2009 by Tracy Fiddler

Well it's Labor Day weekend and there are plenty of things to do if you are staying home for the holiday.  NHRA Mac Tools U.S. Nationals are at O'Reilly Raceway Park, Rib America Festival at Military Park, Labor Day Parade in downtown Indianapolis Saturday at 11 a.m., American Idols Concert at Conseco Fieldhouse Saturday at 7 p.m., Indiana Fever game Sunday at 4 p.m., and last but not least, the Horseshoe Classic at Lucas Oil Stadium Saturday.  This is the inaugural event of the Horseshoe Classic, which features four high school football games with talent from Indiana & Ohio.

So please come visit us here at Shapiro's!  If we have to work the holiday we would love to be busy!  We will be serving the best kosher style food in Indianapolis.  Corned Beef, pastrami, roast beef, and the best cheesecake in Indianapolis are waiting for you.  Hope you can stop by.

SHAPIRO'S DELI AIRPORT

Thursday, August 13, 2009 by Tracy Fiddler
Did you know the best kosher style food in Indianapolis is also being served at the Indianapolis International Airport?  Of course it is Shapiro's Deli!  If you are a ticketed traveler, you can still get the best corned beef in Indianapolis.  Okay, you can also get pastrami, roast beef, turkey and kosher style franks!  Just go to Shapiro's, near Gate B15 to order your Shapiro's sandwich.  We also offer our famous macaroni and cheese.  It doesn't matter if your flight leaves from Concourse A.  Once you have passed through security you are free to visit the shops and restaurants on either Concourse A or B.  Take a comforting piece of home with you on the flight. 
It's got to be better than "airline food". 

Customer Raves about Desserts

Friday, July 24, 2009 by Brandy Ison

"The best cheesecake in Indianapolis"
"Best corned beef and desserts in town"
"Strawberry cheesecake is to die for"
"Best cheesecake in the city"
"The very best sandwiches in Indianapolis and great desserts"

Come see what all of these customers are talking about.  Visit us at our Carmel Indiana Deli or Downtown Indianapolis.  You don't want to miss out on "the best cheesecake in Indianapolis".

REUBENOLOGY

Wednesday, July 22, 2009 by Tracy Fiddler

The famous Shapiro's Deli Reuben Sandwich has all sorts of variations.  We'll make it any way you like it - just ask! 

The Classic Reuben is our impeccable corned beef on two thick slices of rye bread, with sauerkraut, swiss cheese, and 1000 Island dressing, grilled to perfection. 
The New York Reuben is the same great sandwich with our handmade cole slaw instead of sauerkraut.
Some Popular Variations include the Mustard Reuben, Turkey Reuben, Pastrami Reuben, with or without the sauerkraut or slaw.  We even make Meatloaf Reubens!

Bagels

Thursday, July 16, 2009 by Brandy Ison

Shapiro's bakery team works hard to serve the freshest bagels in Indianapolis.  Our bagels are made fresh every day in our bakery.  We open at 6:30a.m. daily so stop in and grab a bagel on your way in to work.  Why not share with the whole office?  Shapiro's can accomodate all of your needs.  For large orders or party trays, please give us 24 hours notice.     
Shapiro's is an excellent place to hold your morning meetings.  Our Downtown Indianapolis location offers an extended breakfast menu daily.  This includes Omelets, Oatmeal, Turkey Bacon, Turkey Sausage, French Toast, Corned Beef Hash, and much more.  Our Carmel location offers Scones, Muffins, Breakfast Sandwiches, and other quick breakfast items.  Start your morning with breakfast at Shapiro's.
  

"BRISKET"

Wednesday, July 1, 2009 by Tracy Fiddler
There are probably not too many restaurants in downtown Indianapolis that even use the word "brisket" on their menu.  You can learn a lot about Kosher Style Food and the history of Jewish Food at this Indianapolis deli.  "Brisket" is a cut of meat from the breast or lower chest.  While all meat animals have a brisket, the term is most often used to describe beef or veal.  The brisket is made up of two separate muscles which are sometimes separated for retail cutting:  the lean "first cut" and the fattier "second cut". 

When you order brisket at Shapiro's you could be ordering corned beef brisket or roast beef brisket.  So don't be surprised if you order brisket and we ask you which kind....corned beef or roast beef?  Remember, it is just the cut. 

WHAT IS CORNED BEEF?

Friday, June 26, 2009 by Tracy Fiddler
If you are looking for Corned Beef in Indianapolis there is really no other place to look than Shapiro's Deli.  Many of our guests are world travelers, whether for pleasure or military service, and they are quick to tell us how much the appreciate our corned beef.  I have been told more than once that Shapiro's has the best "in the world".  There are a lot of young people, however, who don't really know what "corned" beef is all about. 

Corning is a way of curing; it has nothing to do with corn!  The name comes from Anglo-Saxon times before refrigeration.  In thoses days, the meat was dry-cured in coarse "corns" of salt.  Pellets of salt, some the size of kernels of corn, were rubbed into the beef to keep it from spoiling and to preserve it.  Today brining - the use of salt water - has replaced the dry salt cure, but the name "corned beef" is still used, rather than "brined" or "pickled" beef. 

SOMETHING YOU DIDN'T KNOW ABOUT SHAPIRO'S DELI

Sunday, June 21, 2009 by Tracy Fiddler

Reubens?  Of course.  Corned beef and pastrami?  Well known.  Matzo Ball Soup?  None better.  But did you know we have the best bagels anywhere around?  Upward of a dozen flavors, Shapiro's locations produce fresh baked bagels every night.  Bakers are literally clocking in at midnight to prepare the day's quota of bagels for our Carmel, Indiana location, our Indianapolis Restaurant and our wholesale customers.  Yes, we sell bagels to quite a few local establishments.  Bet you didn't know that! 

Why are our bagels the best?  Traditionally bagels are boiled but at Shapiro's Deli they are steamed, which produces a much better product.  You won't have to worry about a tough, chewy bagel.  Ours are light and delicious.  Not to mention bigger and better! 

If you are like the rest of us who have no time for breakfast, check out our Pastry Tray at www.shapiros.com.  Treat your co-workers to a bagel or Danish from Shapiro's.  It will make your whole day a little brighter.